Personal project: Travel Agency Website

Stage 1. User Research

Connected with over 100 travelers through online surveys, in-depth interviews, and virtual focus groups to gain rich insights into their travel behaviors, planning challenges, and expectations from travel platforms. This research uncovered key pain points such as lack of personalization, complicated booking processes, and limited destination inspiration. The findings guided the creation of user personas that reflected various traveler types, from solo adventurers to family vacationers, laying a strong foundation for the website’s user-centered design.

Stage 2. Ideation & Conceptualization

Facilitated collaborative ideation sessions with stakeholders, marketers, and fellow designers to generate impactful features tailored to modern travelers. We explored user journey maps for various travel types, family holidays, business trips, solo adventures, to visualize seamless interactions with trip planning, bookings, and destination discovery. The concept phase emphasized intuitive workflows, personalized experiences, and travel inspiration at every touchpoint.

Stage 3. Design Execution

Wireframing:
Created over 60 wireframes covering the website’s core flows, search, booking, itinerary planning, and customer support. Every layout was thoughtfully designed to reduce friction and guide users naturally from interest to checkout.

Prototyping:
Used Figma’s interactive features to build high-fidelity prototypes that simulated real-world interactions. These clickable prototypes were shared with stakeholders and potential users, offering hands-on previews of the site’s features and navigation experience.

UI Design:
Designed a clean and vibrant interface using a travel-inspired color palette and legible typography optimized for mobile and desktop use. Incorporated feedback throughout the process to ensure visual appeal, clarity, and consistency, reflecting the brand’s identity and encouraging travel exploration.